Portfolio Archives - MichaelBelcher.Net

4Patriots.com

Traditional E-Commerce Site

The e-commerce website for the freeze-dried food company 4Patriots has changed several times over the past ten years. We iterated on the original Shopify-based design when moving to the new React and BigCommerce-based storefront. Almost all UI/UX designs were kept from the old site to better understand the impact on conversion rates. Once the migration was complete the Marketing and Testing teams would then be allowed to begin A/B testing new components and designs.

Screenshot of 4patriots dot com website showing a sales deal on power banks for a phone. — Conversions were much higher on mobile devices, so we designed mobile-first components.

Screenshot of the 4 Patriots homepage — While conversions were lower on desktop, we still designed our responsive components to take full advantage of the screen real estate.

Sales Funnels

Alongside the traditional e-commerce site 4Patriots also utilizes “sales letter” styled sales funnels. These are very large multimedia sites designed to funnel customers into a series of purchases, offering different products depending on if the customer purchased the previous offer or not. These sites are purposefully designed to invoke a “Web 1.0” look, but are built using the modern javascript-based Nuxt.js/Vue framework. Using server-side rendering, heavy caching and lazy loading we designed a system that allowed content creators to build image- and video-heavy pages that could be sent to thousands of users on an SMS marketing list with response times still measured in the milliseconds.

The Web 1.0 design was used to appeal to the older target demographic of the sales funnels, while younger audiences gravitated towards the traditional Cart-based e-commerce site.

Welcome to my portfolio. Here are a very few of the major projects I’ve completed for the companies I’ve worked for. If you are interested in seeing more, please contact me at michael.belcher[at]gmail.com.

Callbright.com

One of Reynold’s call tracking services, Callbright targeted the automotive industry. Over the past year and a half it has begun offering new features to remain an industry leader, including introducing a fully-featured Android and iOS app.
The website’s redesign focused on responsive design and funneling prospects to dedicated industry pages, while letting current customers quickly access web-based services.

New Callbright Homepage — The new, responsive and mobile friendly Callbright homepage

Old Callbright Homepage — The old, non-mobile friendly, drab, and boring Callbright homepage

New Callbright Internal Page — An example of an informational page on then new Callbright site.

Old Callbright Internal Page — An example of the old, drab Callbright site.

Rentsys.com

Rentsys Recovery Services started out as an equipment provider to companies during times of crisis. As they have begun focusing more on cloud services and data recovery a new website with a more up-to-date look was needed.

The new design puts a large focus on video testimonials from current Rentsys clients. These clients concisely explain Rentsys’ services using real-world examples.